Creative Journeys: Story | Sound | Success

Trailer: Creative Journeys: STORY | SOUND | SUCCESS

• Jo Day / Lucy Rennie • Season 1

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We’re so excited to welcome you to our brand-new podcast, Creative Journeys! I’m Jo Day, and alongside my incredible co-host, Lucy Rennie, we’re combining decades of professional experience, personal insights, and entrepreneurial grit to create a space where we explore creativity, business, and life on your terms.

Between us, we’ve spent years working at the very top of corporate life, managing teams of hundreds, overseeing multi-million-pound budgets, and leading large-scale operations across multiple sites. But now, we’ve carved out our own paths, creating businesses, building brands, and helping others do the same.

Whether you’re a budding entrepreneur, a seasoned leader, or simply curious about life behind the scenes of success, you’ll feel right at home here.

Episode Summary
In this trailer, we introduce ourselves and share what inspired us to start Creative Journeys. My own path began at age 10, hustling my neighbours to earn my first wage. Fast-forward to today, I run three businesses, have authored multiple best-selling books, and manage creative content for podcasts and YouTube channels, all while living my dream life in Lanzarote.

Lucy’s journey is just as impressive. From her years in the steel industry, leading global communications for 360 sites, to launching her own thriving business, she’s been at the helm of major operations and knows first-hand how to turn ideas into results.

Together, we’ve built careers at the C-Suite level, managing significant revenue, working with international teams, and solving big challenges. Now, we’re bringing all that experience and our passion for helping others to Creative Journeys.

What We Cover in the Trailer

  • Our combined expertise in managing corporate operations, teams, and growth strategies.
  • Why creativity is at the heart of success, whether you’re in a boardroom or building a business from scratch.
  • What it really means to show up authentically in your personal and professional life.
  • How this podcast will be a mix of practical insights, real stories, and plenty of laughter.

Why You Should Tune In
We’ve been there, navigating the high stakes of corporate life, transitioning into entrepreneurship, and learning how to live and work authentically. Now, we’re here to fast-track you around the pitfalls, share our hard-earned knowledge, and help you create your own version of success.

You’ll hear from inspiring guests, gain actionable advice, and join a community of like-minded people who are all on their own creative journeys.

Where to Find Us

  • YouTube Live Stream: @heyupfolks Wednesdays at 8 PM
  • Podcast Release: Thursdays at 6 AM

Join Us
We’re so excited to start this journey with you. Hit subscribe on YouTube or your favou

We would love to hear from you, send us a text!

Subscribe to our Youtube channel: @heyupfolks

Connect with Jo Day:

Connect with Lucy Rennie:

[00:00:00] Jo Day: I am really excited to be sharing with you this trailer to Creative Journeys. I'm your host Jo Day. 

[00:00:08] Lucy Rennie: And I'm your host Lucy Rennie. 

[00:00:11] Jo Day: And together we are hosting this video. Brand new YouTube channel, and this brand new podcast, Creative Journeys. 

[00:00:20] Lucy Rennie: For anyone who's tuning in for the first time, or for anyone who doesn't know you, what do they need to know about you?

[00:00:25] Lucy Rennie: What's your background? What's the journey that you've been on to get you to, to here and being on this podcast with me? 

[00:00:32] Jo Day: My background from the age of 10 that's when my entrepreneurial journey started and that's when I earned my first wage by walking around the streets of our housing estate trying to find somebody with bricks in their front garden.

[00:00:50] Jo Day: To go and help them to move their bricks to wherever they needed them moving to. So that's how I earned my first wage. That was my first way of making money. So from the age of 10, I've always had this entrepreneurial way of making money. Fast forward. 43 years. I'm 53 years old. I currently own three separate businesses. I have written Two solo books and collaborating on three other books. So I'm a bestselling author, an Amazon bestselling author five times over.

[00:01:25] Jo Day: I'm now host to this podcast and I also manage and work with several content creators on their YouTube channels and their podcasts as well. But one of my businesses is actually a bricks and mortar business. So it's completely different to the online world. And I actually. Host clients on a terrace drinking wine on their holidays. every evening. We're open seven days a week and it's vastly different from what I do in the online space where I work in audio and video. So Lucy, how about you? 

[00:02:03] Lucy Rennie: Oh, did you actually tell us where you're, you are right now? I don't think you've even said. I didn't know.

[00:02:10] Jo Day: From the UK, originally from Stoke on Trent in the UK, but I'm currently living, and for the past six years, I've been living in Lanzarote, so that's where I am at the moment.

[00:02:21] Jo Day: I'm enjoying life on my terms, and this is what Creative Journey's all about. Showing up and doing business and life your way.

[00:02:31] Jo Day: But yeah, I'm based in Lanzarote. 

[00:02:34] Lucy Rennie: She's amazing, and I love it. That's where you were talking about being sat on the terrace, isn't it? Because it's you're on the Whaley Bridge right now, whatever. 

[00:02:41] Jo Day: No, cold and wet. 

[00:02:43] Lucy Rennie: Yes. 

[00:02:44] Jo Day: Luce. Tell, our brand new listeners and audience a little bit about yourself, your entrepreneurial journey, and what got you here today and hosting Creative Journeys.

[00:02:59] Lucy Rennie: It's dead exciting to be here. I think, I suppose a bit like you, my journey started Right back when I was like 12, then quickly started cooking and doing and then working in a pharmacy and I think since then I've never really stopped working in different businesses and, I've always just been really curious about how it works, what goes on, what makes it tick and yeah, picking up.

[00:03:25] Lucy Rennie: Just all the little bits and pieces that go on behind a business. My journey is a bit of a funny one. I've never really known what I wanted to do. I just know that I love people. I love communication. I love languages and I love kind of business. I went off to France after my degree and to cut a long story short, ended up working in the steel industry. 

[00:03:43] Lucy Rennie: Worked, yeah, until kind of, what, for the sort of 15 years really and Even my mum still doesn't really get how I've done it, but at the end in my last role I was head of communications looking after 360 different sites all around the world in terms of marketing, communication, internal safety, Engagement, all those kind of things, and had a jet set of life or so it seemed from the outside But actually it was just a Hilton hotel.

[00:04:06] Lucy Rennie: A steel centre, or a steel factory, and a boardroom or a meeting room. I got married and had a little girl in 2014, which meant that actually I didn't want to have that life anymore and thought, you know what, there must be a way of doing what I was doing around the world, but for local businesses back in the UK.

[00:04:25] Lucy Rennie: So at that point I'd moved back to the United Kingdom. And I realized there were so many agencies for either marketing or PR, but there was no one who was actually talking about communication. And I'm a massive believer that actually it's all about communication. We don't necessarily have to be all salesy and marketing wise.

[00:04:41] Lucy Rennie: If we can actually communicate properly and build our brand that's that way, which we'll come on to, I know, over the next few episodes. And I thought, you know what, that's what businesses need. Someone just to help them do things in a genuine real way and actually create do what they do best and create the best experience.

[00:04:57] Lucy Rennie: And so yeah, I founded LR Comms in 2015, and so next year it'll be 10 years. And since then, yeah, lots of things. So working as a, mentor with lots of different businesses, primarily SMEs in the steel engineering, manufacturing business. I've written a book too, hence that's how we met each other, isn't it?

[00:05:15] Lucy Rennie: Yeah. But bestselling and, yeah, I'm the best selling book as well, and I had a podcast, which I'm not gonna say. Is at the end or has stopped because I think one day we'll pick it up again But that's how you know it was such a an amazing experience and that's how I got to know you Jo And that's how it really is I think it's that huge journey that we go on isn't it that ups and downs that kind of Help you to understand what it is you really what you don't like, what your strengths are, what you're good at and actually what you really enjoy doing and what, where you can have the biggest impact.

[00:05:45] Lucy Rennie: And I think for me, it's such a joy being here today with you. I'm so excited. I can't stop smiling because I'm so excited about what we're going to be doing on this podcast. But I think there's probably a whole episode or more, even just on me and you behind the scenes of a podcast, my podcast and all the stuff that goes on there.

[00:06:03] Lucy Rennie: So yeah, it's been a long journey, but an amazing, exciting journey. That's I'm excited to share that and see where we're going with this new podcast. 

[00:06:12] Jo Day: Yeah. So it's evolved. The podcast has evolved as my company audio and co has evolved. And also the tech has evolved as well.

[00:06:24] Jo Day: So tech is evolving exponentially. It's really quickly how that is evolving. And I find it really fascinating that People who start university degrees today, what they learn today in three years time, it will be out of date. And in fact, probably in a year's time, it will already be out of date.

[00:06:44] Jo Day: Whatever they learn today will be out of date. It blows my mind how quickly stuff is evolving. 

[00:06:51] Lucy Rennie: Do you know, it makes me laugh because I was actually talking about it yesterday with some clients because they are Millennials and they were making a big point about their generation and what how they see things and stuff.

[00:06:59] Lucy Rennie: It was quite interesting but we were talking about that and I was saying to them when I was 15, I had a typewriter And then you went to university with a word processor with a little screen and you had to go to the print, like the IT room where you had AOL that went. Yeah Yes, and then you had a Nokia phone and then it's like cassettes.

[00:07:20] Lucy Rennie: You know you'd have to record your music off the radio wouldn't you? And it's like what you say now in their world. Like in my daughter Ellia, like she, She doesn't know all of this for her. It's just tech that she's used to that speed She's used to that kind of changing. Yeah dynamics But I think for a lot of people especially not me and older or people who are running business It's so hard to keep up, but we've got to keep up with it We've got to embrace it because otherwise we're just gonna be we're probably far behind others at any way We're at the forefront, but I think if we don't Start then we're just gonna it's just not gonna work, especially like you say it's accelerating isn't it even more?

[00:07:55] Lucy Rennie: Yeah, it's quicker and just in terms of yeah, everything that's out there. We've got to start using it So it's scary, but I know we've got different opinions on kind of some of it as well. 

[00:08:07] Jo Day: We have yeah, which We're a bit chalk and cheese on some of this stuff and I think it's great and that's why I'm going to love co hosting the show with you because we will bring different viewpoints and this is a headline for everybody.

[00:08:26] Jo Day: We're going to bring different opinions to the podcast and to the topics that we're discussing, but we're not going to try and cancel one another as a result of that difference of opinion. We're still going to be friends. 

[00:08:41] Jo Day: Yeah, 

[00:08:42] Lucy Rennie: exactly. 

[00:08:43] Jo Day: That's a phenomenon in itself, isn't it, in today's age? 

[00:08:47] Lucy Rennie: Yeah, real conversation. And I guess I've got to an age where now I don't actually give a shit what people think, but I've been brought up to think, worry about it all and, and not ruffle any feathers. Whereas, so that actually, it doesn't it? It stops you from maybe actually saying what you think and having a genuine conversation that doesn't mean we're going to fall out and not speak to each other.

[00:09:08] Lucy Rennie: We're actually going to debate it or talk about it or, and I think that's the bit I love about you and the way you are in your brain Your journey. 'cause it brings a whole different perspective to mine and especially in creativity. 'cause I think especially like you're talking about ai, but I think that's the bit where we can bring creativity in, in terms of who we are.

[00:09:33] Lucy Rennie: Yeah. And then. Imagine the power, the supercharge we can do when we bring AI to it and all those things as well. We're just going to open up a box of amazing stuff and have a few giggles as well along the way, I think, aren't we? 

[00:09:46] Jo Day: Yeah. So why should people watch? Why should people tune in and listen? So for, anybody watching or listening to the trailer, of Creative Journeys right now.

[00:09:58] Jo Day: We are going to be live streaming and premiering on YouTube at eight o'clock every Wednesday evening, but the podcast will actually be aired at six o'clock on a Thursday morning. So why should listeners tune in, Luce? 

[00:10:12] Lucy Rennie: Do you know what? I think, so I've been running LRComs and doing this for 10 years, nearly 10 years, and it's a bloody lonely journey.

[00:10:20] Lucy Rennie: A lot of the time. And a lot of the people that I work with, the clients that I work with, whether they are running a five million pound business or a five thousand pound business, they're still coming from it at a point of wanting to do different things, wanting to do their best, wanting to create value, wanting to, To try out new things, but also just being part of a community and hearing stories from people and getting inspired and going, do you know what?

[00:10:42] Lucy Rennie: If she can do that, or they can do that, I can do it too. Or, if we can save people time and energy by sharing tips or snippets and things where we can help them, but I think there's so many reasons why people should be listening. But I think primarily it's about going, you're not on your own.

[00:10:57] Lucy Rennie: We're not going to pretend to be something that we're not, we're going to share it like it is. We're going to share bits of our, experience of thinking journeys, but also we're going to have loads of different guests on, we're going to talk about different topics and we're going to go and, I think we are going to do our homework, aren't we?

[00:11:11] Lucy Rennie: Try and bring new things, research it and explore it and share tips and tricks and, yeah. Real value, I think, to you, so we can help you on wherever you are at your stage of your journey.

[00:11:23] Jo Day: Yeah, so for me I think everybody has a creative journey in them and that journey is called life.

[00:11:32] Jo Day: And as part of life, we all go about a mechanism of earning money somehow, because Life is expensive and in order to survive this life, you've got to eat and you've got to heat. So you need money to do that, and we all earn that money in different ways. And that's the creative journey. So whether you're employed in the nine to five, whether you're creating yourself a self employed job, whether you've got a little bit of a side hustle going on that was a hobby that you've now monetized, or whether you've got A self employed business that you want to turn into a micro business or a micro business that you want to become a SME.

[00:12:11] Jo Day: There's that creative element of it that I want to tease out and I want to share with people. But the idea behind Creative Journeys was to fast track people around the pitfalls everybody, When they're buying courses, when they're buying books to read, they're trying to find the quickest, fastest way to get from point A to point B, because they want the end result.

[00:12:35] Jo Day: The end result is they need the cash, usually, to pay the mortgage, to pay for the car payment, to put food on the table, to pay for Christmas. And, Until you're at that point where you're cash rich and you're in this creative journey, in this creative space of employment, of self employment or, business ownership, And you're doing it, not now because you need the money, because that financial need is satisfied.

[00:13:06] Jo Day: You're doing it now because you crave the creativity, you crave the I can't think what the word is, but there's just something in you that keeps you going. This is why people like Elon Musk, with billions in the bank, and Bill Gates They keep going. They don't keep going because they need the money.

[00:13:28] Jo Day: They keep going because there's something there within them that keeps that fire going. And I think that's, what I want to tease out of people. Podcast hosts coming on the show, why did they start the podcast? What, what were they hoping to get out of that? People who've written books.

[00:13:47] Jo Day: People who've started small businesses, and that can be anything, candle making, bath bomb making, whatever it is that you're doing, crocheting blankets. I want to know what the journey was that got you to where you are, and what pitfalls people should be avoiding. And maybe we can help them as well by listening to what their story is.

[00:14:07] Jo Day: Maybe we'd be able to fast track them to something that will help them in real time, through our knowledge and our experience to actually improve their business instantly and exponentially. Just by coming on the show. 

[00:14:22] Lucy Rennie: I genuinely believe that we should all be able to do what we love and love what we do.

[00:14:26] Lucy Rennie: And I think there's a real gap there where people get on this rat race or this hamster wheel, cause they think they've got to go in it. Whereas actually I think there is something about being able to tap into what you enjoy, whether it's an employee you're employed or whether you've got you start your own business or whether it's maybe a mixture of both.

[00:14:43] Lucy Rennie: But I think it. That's when the magic happens, is when you can really you love what you're doing, and you're doing it, like you said about Elon Musk I think that's, I've realized that as well, it's I never really celebrate when we get somewhere because actually, I'm like, oh, I'm just almost disappointed because I've enjoyed, it's the journey, isn't it?

[00:15:01] Lucy Rennie: Again, that sounds a really cliche, but it's actually the getting there and the learning and doing it and that's the exciting part, isn't it? So I completely get where he's going. But I think as well with creativity for me, it's also it's that thinking outside the box. It's being wherever you are in terms of business, like you say whatever you're doing, I think Almost bringing back the art of thinking creativity, creatively, I think is what's going to be doing and encouraging that.

[00:15:29] Lucy Rennie: It's almost like we go to school or whatever and we get it, we've got to be like this and da. Whereas actually If we can be the more creative I think we can be the more ourselves and the more we can think a little bit differently to everybody instead of being all the same like clones of star wars I think then 

[00:15:45] Lucy Rennie: Yeah 

[00:15:46] Lucy Rennie: it makes you who you are and it makes you and it brings that I think that what you were looking for that sort of sparkle that those tummy flips into that always good yeah 

[00:15:55] Jo Day: and I think as well what I want this show to people is You don't have to be.

[00:16:06] Jo Day: I'm not a polished person. I'm not. Have I painted my nails? Have I put a blouse on or a suit on? Have I made sure my hair's perfect? Is my background perfect? Probably is, because I've probably green screened it and you can't see what's behind me, but if you actually could see what was behind me, you could see that there's a jar in Nescafe, my kettle was there, and a mug that needs rinsing out.

[00:16:28] Jo Day: Do you know, it's not polished, but that's not the point. The point is I've shown up and I've done it and as long as you're taking one step forward, step by step, Rome wasn't built in a day, you were on a creative journey and I think my key thing is do it your way. Whatever feels intuitively right, do it that way. Because somebody else's way isn't your skin. It's wear your own skin and be comfortable in it, and step out using your authentic voice, your authentic dress, your authentic everything, and then Life and business will be easy. Take the mask off, stop masking.

[00:17:17] Jo Day: Then you don't have to regulate yourself constantly and feel all tense and stressed and urgh because you're wearing a mask. Let all that go, show up authentically and enjoy your creative journey. And that's what this is all about for me. 

[00:17:32] Lucy Rennie: Now I feel like Taking my bra off and swinging it around above my head, Jo, I'm with you.

[00:17:39] Lucy Rennie: But I think, genuinely yeah, I just think it's the hardest thing in the world to do. I wish they'd start doing it when you were little at school in the reception class and I think that's the bit, isn't it? You're right, that's what this is all about, is hopefully not hopefully at all, we are going to be able to share stories, inspiration, tips, tricks and things to think about or things to get you thinking differently that are going to help you to gradually take that off, take the mask off or be yourself or, because you're right, when we can actually be ourselves and be genuine and I think it's Gary Vee talked about being humble and take away the ego of what we're worried about.

[00:18:17] Lucy Rennie: Are we right? Are we perfect? And whatever. And being perfectly perfect, then it makes it real. And actually people connect more. People actually can see yourself in there and it becomes more human. And you can actually develop a much richer relationship, whether you're a brand and a business or whether you're people around there.

[00:18:37] Lucy Rennie: around the table it's just really scary to do. But once you do it, it's liberating, isn't it? It is like that. Sorry for all our male listeners or viewers, but it is like taking your bra off after a long day of just Oh yeah, it can be me. And yeah, that's when the connection comes and that's where, so I think, yeah, it's genuinely taken me four to six years and podcast.

[00:19:02] Lucy Rennie: That was just a, Nightmare in the beginning because it was so much worrying about what people think and I think that's the thing as well running a My own business going on this thing So when I used to work for ArcelorMittal and it was that kind of running these massive conferences all around the world I'd stand on stage and I'd be speaking in French and English and different languages to thousands of people Not a problem in the world.

[00:19:22] Lucy Rennie: I'd be up there doing my thing. Put my name on it and say it's about me and my business. Oh my god, it's all, you're suddenly like, don't you? 

[00:19:30] Jo Day: I'm exactly the same and so I've, yeah, I've spoken on stages in the UK and I've been flown over to Italy to go and speak to large engineering companies and advise them on things, but I've spoken in the House of Commons Not bothered one bit.

[00:19:49] Jo Day: I've turned up at four in the morning, five in the morning, and Alistair Stewart and on Diamond are there waiting for me to interview me on the news. Not bothered me, one, not in the slightest, not batted an eyelid when I put my name to it. I go to pieces and imposter syndrome kicks in and I'm gonna be found out there.

[00:20:11] Jo Day: I'm a fraud and all. All. The, the noise comes, but anyway we'll, deal with all of that. This we're this podcast. Yes. Yeah. 

[00:20:20] Lucy Rennie: That's 

[00:20:21] Lucy Rennie: an exciting part of this, isn't it? 

[00:20:23] Jo Day: Yeah. I want to just wrap up this opening trailer for Creative Journeys. So why should people listening to episode one that's coming next?

[00:20:34] Lucy Rennie: You just need to come and be part of it. It's so exciting. You don't want to miss it. 

[00:20:41] Jo Day: come an experience, Lucy, be liberated on taking off our bras. 

[00:20:47] Lucy Rennie: its not even episode one and I've took my bra off imagine 

[00:20:50] Jo Day: Yeah, so we're going to be having Specific guests coming on that have written books, that are podcast hosts, that are business owners, salon owners, engineering company owners. Dog walkers. We're going to have all different kinds of creative people coming on the podcast. We're going to be Giving you a little bit of behind the scenes of some of the stuff like the book writing process. So if we get an author on, we're going to share. If you, if that's an aspiration of yours, you want to write a book, we'll tell you how to do it.

[00:21:25] Jo Day: If it's about being a podcast host and having you or guesting on podcasts, we'll share the tech, we'll tell you how to do it, what's in, what's out, what's good, what's not so good. So there's going to be a lot of free resources that we're sharing and also some very incredible creative people that we're going to be guesting with as well.

[00:21:45] Lucy Rennie: And I think as well to add to that, I think There's going to be episodes as well where I know, Jo, you've got so much to bring to this, and I'd like to think I've got a few tips and tricks up my sleeve as well, where we can really help people to be creative in their business, in the building the brand or working with the teams or communicating with customers or overcoming problems or all those things.

[00:22:05] Lucy Rennie: So I think, Yeah it's, a no brainer. You need to come and listen and tune in every we, every Wednesday at 8:00 PM isn't it? On live, on YouTube and then the podcast six o'clock in the morning on a Thursday. Yeah. And we wanna get you excited and get you well, we're gonna get you excited if we're not already, but we also want you to get involved.

[00:22:24] Lucy Rennie: So if you've got questions, if there's something you're struggling with or you wanna share your story, then come along as well and, be part of it or get in touch. And I think all the notes, 'cause I know Jo, she's gonna be amazing. Is gonna, are gonna be in the show notes. 

[00:22:35] Jo Day: All the links will be in the show notes.

[00:22:37] Lucy Rennie: Yeah, 

[00:22:37] Lucy Rennie: please get in touch and share with us what you think. 

[00:22:41] Jo Day: Yeah, and for those of you watching on YouTube, you can click the subscribe button. 

[00:22:47] Lucy Rennie: I've always wanted to do that. Click subscribe! 

[00:22:50] Jo Day: All right. See you over in episode one, everybody. 

[00:22:56] Jo Day: Bye for now.

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Jo Day

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Lucy Rennie

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